New visual identity
Today, we launch the visible maturity of the Monjasa brand and bring clarity to the role we play in oil and shipping.
Since 2002, Monjasa has evolved as a different and unique brand name through the ideas of two young Danish entrepreneurs.
We are now 600 colleagues globally and we have broadened our business well beyond bunker trading. With daily operation of a fleet of 20 tankers and 10 offices, we now take on extended
ownership and challenge status quo on industry quality and compliance norms.
It is the growing trust and relationships across oil and shipping that has put weight to the Monjasa name and recently earned us a position among the world’s 10 largest marine fuel suppliers.
The Monjasa core values have remained untouched throughout this intense journey. So has our belief in a transparent one brand organisation and emphasis on building strong personal relations.
This heritage ispreserved in our reshaped visual identity.
Into the new decade of transparency
Looking ahead, this new decade calls for further transparency across the oil and shipping industries.
To sustain Monjasa’s development, we desire a visual identity that captures the direction we have taken as a company.
Matching how we run our business, we leave our new look simple, transparent and future-proofed for a digital transition in our industry.
About the design
As such, we introduce a new and simple brand architecture revamping the original Monjasa oil pipes into three iconic waves.
Three waves that put together fly the new Monjasa flag across the seas and in every port.
The logotype itself has been separated from the graphic element and modernised to fit and work across the small spaces on mobile phones to giant installations on our tankers.
Lastly, we continue to rely on the distinct Monjasa orange colour reflecting the universal code for safety at sea and Monjasa as a safe port for our customers and partners.
New endeavours await.
